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  • Bluetooth Benefits – by
    By Bluetooth Advertising Pod on October 2nd, 2009 | No Comments Comments

    Why Choose Bluetooth wireless technology?
    Bluetooth wireless technology is the simple choice for convenient, wire-free, short-range communication between devices. It is a globally available standard that wirelessly connects mobile phones, portable computers, cars, stereo headsets, MP3 players, and more. Thanks to the unique concept of “profiles,” Bluetooth enabled products do not need to install driver software. The technology is now available in its fourth version of the specification and continues to develop, building on its inherent strengths small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. Bluetooth wireless technology is the leading and only proven short-range wireless technology on the market today with over 500,000,000 users. The latest Bluetooth headset the Plantronics Voyager 510 goes from car to office without changing devices. See a picture and how to purchase http://stores.channeladvisor.com/socaltel/Items/BLUEV510?

    Globally Available
    The Bluetooth wireless technology specification is available free-of-charge to our member companies around the globe. Manufacturers from many industries are busy implementing the technology in their products to reduce the clutter of wires, make seamless connections, stream stereo audio, transfer data or carry voice communications. Bluetooth technology operates in the 2.4 GHz, one of the unlicensed industrial, scientific, medical (ISM) radio bands. As such, there is no cost for the use of Bluetooth technology. While you must subscribe to a cellular provider to use GSM or CDMA, with Bluetooth technology there is no cost associated with the use beyond the cost of your device.

    Range of Devices
    Bluetooth technology is available in an unprecedented range of applications from mobile phones to automobiles to medical devices for use by consumers, industrial markets, enterprises, and more. The low power consumption, small size and low cost of the chipset solution enables Bluetooth technology to be used in the tiniest of devices. Have a look at the wide range products made available at this leading provider site. SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/

    Ease of Use
    Bluetooth technology is an ad hoc technology that requires no fixed infrastructure and is simple to install and set up. You don’t need wires to get connected. The process for a new user is easy you get a Bluetooth branded product, check the profiles available and connect it to another Bluetooth device with the same profiles. The subsequent PIN code process is as easy as when you identify yourself at the ATM machine. When out-and-about, you carry your personal area network (PAN) with you and can even connect to others.

    Globally Accepted Specification
    Bluetooth wireless technology is the most widely supported, versatile, and secure wireless standard on the market today. The globally available qualification program tests member products as to their accordance with the standard. Since the first release of the Bluetooth specification in 1999, over 4000 companies have become members in the Bluetooth Special Interest Group (SIG). Meanwhile, the number of Bluetooth products on the market is multiplying rapidly. Volumes have doubled for the fourth consecutive year and are likely to reach an installed base of 500 million units by the close of 2005.

    Secure Connections
    From the start, Bluetooth technology was designed with security needs in mind. Since it is globally available in the open 2.4 GHz ISM band, robustness was built in from the beginning. With adaptive frequency hopping (AFH), the signal “hops” and thus limits interference from other signals. Further, Bluetooth technology has built-in security such as 128bit encryption and PIN code authentication. When Bluetooth products identify themselves, they use the PIN code the first time they connect. Once connected, always securely connected.

    See great headset products at SCT Product Sales, http://stores.channeladvisor.com/socaltel/Bluetooth%20Headsets/
    Mark Allen

    http://www.simplyusedphones.com

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  • Bluetooth and the Wireless World – by
    By Bluetooth Advertising Pod on September 30th, 2009 | No Comments Comments

    What is Bluetooth?
    Bluetooth is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, personal computers, printers, GPS receivers, digital cameras, and video game consoles over a secure, globally unlicensed short-range radio frequency. The Bluetooth specifications are developed and licensed by the Bluetooth Special Interest Group.

    Bluetooth Specification
    The Bluetooth specification was developed in 1994 by Jaap Haartsen and Sven Mattisson, who were working for Ericsson Mobile Platforms in Lund, Sweden. The specification is based on frequency-hopping spread spectrum technology.

    The specifications were formalized by the Bluetooth Special Interest Group (SIG), organised by Mohd Syarifuddin. The SIG was formally announced on May 20, 1998. Today it has a membership over 7000 companies worldwide. It was established by Ericsson, Sony Ericsson, IBM, Intel, Toshiba, and Nokia, and later joined by many other companies.

    Bluetooth Organization
    The Bluetooth Special Interest Group (SIG) is a privately held, not-for-profit trade association. The Special Interest Group was founded in September 1998. The Bluetooth SIG itself does not make, manufacture, or sell Bluetooth enabled products. The SIG has more than 9,000 member companies that are leaders in the telecommunications, computing, automotive, music, apparel, industrial automation, and network industries. SIG members drive development of Bluetooth wireless technology, and implement and market the technology in their products. The SIG has a small group of dedicated staff in Hong Kong, Sweden, and the USA.

    Hot Bluetooth Peripherals
    Bluetooth Headset
    A bluetooth headset is a discreet device that can be worn on the ear. Relying on bluetooth technology, it establishes connection to the phone, PDA, camera and more. Bluetooth headsets have redefined the idea of talking over the telephone. With the growing number of bluetooth enabled mobile phones, the demand and popularity of bluetooth headsets is increasing day by day. Bluetooth headsets give you the advantage to talk with your hands free. This means that bluetooth headset gives you the ability to do anything while talking. We give you the chance to buy bluetooth headsets at cheap prices. We have Bluetooth Headsets for mobile phones of all popular companies. These companies include Motorola, Nokia, Samsung, Sony Ericsson and many other popular mobile phone companies.

    Bluetooth GPS
    A Bluetooth GPS is a wire-free GPS receiver that can transmit data wirelessly to your PDA, laptop and even on some mobile phones. These units are suitable for most GPS applications such as: car navigation, marine navigation, fleet management, AVL, personal navigation, tracking system and mapping devices. Bluetooth is good for in-car use because the GPS receiver can be placed forward on the dash or directly under the windscreen for a better view of the sky. Another option is to connect an external antenna and mount this outside the vehicle with a magnet.

    Bluetooth Dongle
    A bluetooth dongle is a small add-on that you can plug into a USB port; which will then allow you to send and receive files via bluetooth from you PC to a bluetooth enabled device (in our case, a mobile phone). Alternatively, in more modern computers you may already have such a device installed.

    Bluetooth Rearview Mirror
    A bluetooth rearview mirror is a rearview mirror having bluetooth function. When a call comes in, the rearview mirror displays caller information in the middle of the mirror’s face.

    Trade Fair
    72nd China Electronics Fair
    The only national electronic fair supported by Ministry of Information Industry of PRC and Ministry of Commerce of PRC.

    As the most authoritative comprehensive electronics show, CEF has the longest history, the more general categories, the most profound influence and the largest scale. Growing up with China’s electronic industry, CEF has witnessed the transition and development of China’s electronic and information industry from planned economy to market economy.

    CEF has impressive influence worldwide. As the largest electronics fair, CEF is one of five members in Asian Electronics Exhibition Conference Confederation (AEECC). It is listed in top 5 Asian electronics exhibitions with CEATEC JAPAN, KES, Taitronics and HK Electronics Fair.

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  • Bluetooth and Short Range Communication – by
    By Bluetooth Advertising Pod on September 29th, 2009 | No Comments Comments

    YES! Bluetooth is very much viable for the future to come. One of the prime reasons why forums are pushing the proposal for Bluetooth is that today there is the lack & the need for short-range communication over wireless medium – and mind you an efficient & stable connection that lasts. Comparing solutions available today – there is the infra red technology which does not have good bandwidth capability and also suffers from the problem of range line of sight problems.

    The next available option is indoor wireless networking through radio frequency (2Ghz etc)sample solutions exist from vendors like Lucent(wavelan/orinoco)this option has a downfall of needing extensive setup (infrastructure for base stations) and is VERY expensive. The range offered is also sometimes considered as ‘extra’ inconvenient, thus not allowing one to manage & control interference from nearby base stations.

    Bluetooth looks to overcome all of the above problems by providing for a cheap, efficient, fast, no-futz short-range wireless solution!

    The Jabra BT150 (retailing between $25 and $30 in high street phone shops) is a good buy. It’s either the same size or smaller than the H500, cheaper, and also in black. It’s only suitable for Bluetooth version 1.1 or higher.

    It’s the only one I could find, but its another for you to consider. Downside to the BT150 is 2 hours less talk time and 20 hours less stand by time than the H500. You could determine how much of your phone you use, and make a decision if the extra amount of money is worth the talk/stand by time.

    The good news is that it doesn’t matter how you received the text message; as long as it is on your phone as an SMS message (text message), you can forward it to someone else. Yes, you can copy the text within a text message, provided you have a device that allows you to copy text (most phones these days allow you to do this).

    Once in the body of the text message, choose the Options, which should have an option to Copy. When you are in the Note, choose Options and then choose Paste. Whenever you choose the Copy option, the text will go onto the Clipboard (just like with Windows) and this will allow you to Paste the text somewhere else. If you tell me what type of phone you have, I can give you specific instructions on how to do this.

    The cars that are now coming equipped with Bluetooth allow you to have a Bluetooth connection between your wireless phone and your car (through the phone and car’s Bluetooth connection). If you have a compatible phone (and are on a compatible wireless network – that is, compatible with the car), you can use the car’s console to dial your phone, access your address book, make and receive calls, etc. You won’t need a Bluetooth headset in order to use the car’s features, but you do need a compatible phone.

    I’m not sure what type of car you bought, but here is an example from Audi:

    Your Audi vehicle may be equipped with a phone preparation utilizing a Bluetooth interface to enable hands-free functionality (compatible mobile phones sold separately). You will need a Bluetooth – enabled mobile phone in order to utilize this function. Not all Bluetooth – enabled mobile phone models are compatible with Audi’s phone preparation. Contact your local Audi dealer for the latest listing of compatible phones. Audi recommends the use of the Audi phone cradle (sold separately) with your mobile phone while operating this vehicle.

    Here is some information on other cars that have the same type of system:

    Plug a sleek new system-compatible phone into your car for instant integration with the Hands-Free Communication System or use the available Bluetooth interface to enjoy the benefits of hands-free calling while keeping your phone in your pocket, your purse, or wherever it’s convenient.

    With the system engaged, you can keep both hands on the wheel while communicating, for easier, safer, more convenient driving.

    With your phone docked in the Multi-Handset Interface cradle: The system will access and display your phonebook. Your phone’s battery charges automatically. Calls are clearly delivered through your audio system. The audio system automatically mutes the radio or pause’s the CD during calls. You can control calls via your multifunction steering wheel or with the optional voice control system. To make hands free communication even easier, initialize your approved phone with the Bluetooth interface; the system will automatically recognize your phone every time you enter the vehicle.
    Victor Epand

    Victor Epand is an expert agent for BuyCellularPhones.info, a huge cellphone superstore featuring great prices and rebates on cellphones including Motorola, Samsung, Nokia, Audiovox, LG, RIM Blackberry, Sanyo, Sony Ericsson, and others.

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  • Bluetooth and motorcycles – by
    By Bluetooth Advertising Pod on September 26th, 2009 | No Comments Comments

    Bluetooth and motorcycles

    Bluetooth and motorcycles Autos Articles | February 9, 2008 The twin concepts of bluetooth and motorcycles will produce somewhat differing images for most of us. Recent changes mean that bluetooth is suddenly becoming very relevant to motorbike owners. On a Sunday morning in rural Hampshire, a number of motorcycle enthusiasts have gathered at a popular cafe. They are here for one of their regular meetings. They enjoy talking about their machines, before heading out for a ride on the relatively quiet roads. The thrill of driving on the open road and being able to enjoy this particular activity have been popular for years. Though their machines may have changed somewhat over the years, it’s clear that many of these enthusiasts have been riding for some time. This is a world where some things change, but much stays the same. A close look at a few of the motorcycle helmets present suggests that something of a transformation has occurred here too. Motorbike riders are able to communicate with friends, family and colleagues, without having to get off their bike. This revolution has been brought about by the wonders of bluetooth technology. Bluetooth is a means of allowing wireless communications. In the case of bikes, it is being used to enable owners to make and receive telephone calls while they are on the move. This application is achieved by the use of a simple headset, which is fitted to a helmet. The headset has some headphones and a microphone, allowing hands free telephone conversations. The world of motorcycles continues to change and develop. It seems that mobile phones can now be used as an integral part of the process, thanks to bluetooth developments. Bluetooth helmets and headsets are now available from a range of UK stockists. You can compare prices and buy online for some of the most competitive deals.

    ——————
    Articles are copyrighted

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  • Bluetooth Advertising Takes a Religious Turn – by
    By Bluetooth Advertising Pod on September 25th, 2009 | No Comments Comments

    India is fast becoming a hot market for Bluetooth advertising. We’ve previously reported on Bluetooth marketing at the Harry’s Bar & Casino chain. Now comes news of Bluetooth advertising at Hindu temples.

    While you may not agree with the religious content they’re offering, don’t let that stop you from utilizing Bluetooth broadcasting at your church.

    No, you don’t need to jump off the cliff into inauthenticity by hawking religion on people’s cell phones. Yes, your church can provide helpful and potentially life-changing content via Bluetooth.

    If your church campus is comprised of several buildings or if each section of your main building serves a different purpose–educational, children’s ministry and otherwise–imagine Bluetoothing church maps and intro videos to visitors. You could also use Bluetooth to facilitate service signups at ministry fairs and other gatherings.

    In fact, if your congregation plays host to community events, you could reach many unchurched folks with low-key intro videos and service times via Bluetooth. Just advertise the availability of content via simple print signage, through your closed circuit TV network or by some other means.

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  • Bluetooth Advertising Broadcasters – by
    By Bluetooth Advertising Pod on September 23rd, 2009 | No Comments Comments

    There is no denying that telecommunications is and will continue to be part of the world economy. In fact, companies, such as Wal-mart, Amazon and others, have used telecommunications to build global empires. As technological advancement continues to improve the telecom industry, revenues will continue to rise because of it. Bluetooth is one such advancement. Out of bluetooth connectivity comes bluetooth marketing.

    Mobile marketing has become increasingly popular as an advertising channel. While traditional advertising campaigns, such as television advertising or magazine advertising, have a wider reach, it is so costly and does not guarantee attention. This system capitalizes on what most people have in common and that is cellphones. Its hard to ignore a tone for incoming calls, even the silent mode with vibrate on does its wonders on getting the users attention. One key feature of the Bluetooth Marketing Software is allowing the consumer to opt in and opt out of the service at any time.

    Lets say you are an affiliate and you setup the broadcaster in a high traffic area like busy intersections or crowded parks, the broadcaster will continuously scan for the presence of Bluetooth enabled mobile devices. As soon as someone comes within range with their Bluetooth enabled mobile device, the server sends a message to the user’s phone, asking if they wish to get free content from the dealership. If the user agrees by pressing ‘Yes’ on their phone, the content is sent immediately. If the user declines, the server remembers this and won’t ask the same user again in the future.

    Bluetooth is also radio-based technology and therefore broadcasting via bluetooth is free of charge. This allows you to advertise your content repeatedly increasing coverage and sales potential at the same time. You save a lot compared to the traditional advertising.

    How to become an affiliate

    What’s needed are just the Bluetooth Marketing Software ($499.99 – Affiliate fee included) and a 300-meter broadcaster unit with dongles ($1500). Click this link to get started today.

    Return of investment

    Keeping with the example, lets see how we can make money with bluetooth advertising. You can either earn money by delivering adverts. You can be paid for the number of ads delivered – say $1.00 per ad delivered during a football game. Imagine how many fans watch a football game and think about your income potential. You can also split the advertisers’ revenues generated by your bluetooth marketing system. Say you broadcasted a discount coupon for a combo meal at the nearby food store. Right after the game, football fans went to the store and claimed their coupon. So the storeowner gave you 50% commission for bringing those customers in. Now, that’s a lot.

    Another approach to earning money is by way of saving money thru broadcasting your own adverts. Instead of paying thousands of precious dollars to traditional advertisers, you can broadcast your customized content – anytime and anywhere. There are many ways to return your investment but one thing is certain – it returns fast.

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  • Bluetooth advertising marketing business with 10 units
    By Bluetooth Advertising Pod on September 22nd, 2009 | No Comments Comments

    £595.00
    End Date: Wednesday Sep-23-2009 21:43:17 BST
    Buy It Now for only: £595.00
    Buy it now | Add to watch list

    Visit merchant

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  • Bluetooth Ad Pods – by
    By Bluetooth Advertising Pod on September 21st, 2009 | No Comments Comments

    The folks at the Ad Pods Bluetooth Marketing System have it setup so you can promote your enterprise locally. The employees for Bluetooth have been there and done that. But more importantly, they’ve been on the forefront of the Network Marketing Industry for quite some time. They know how “sharky” the waters can get.

    Advert Marketing can be overwhelming for a lot of Network Marketers. They are more than just flyers. The pods will send pictures, videos, animation, music and virtual business cards, which stores your contact information right into the recipients phone. That is powerful!

    If you use the software and pod together it’s much easier to control. As an example, you can program to send adverts on a schedule. If you have a promotion you wish to send out at ten in the morning and another one sent out at three o’clock in the afternoon, this can be programmed into the unit.

    The pod can also run a blocking list. If you are using the pod at a specific location in town, and do not want to be hitting the location you are in over and over again. This program doesn’t permit error. It doesn’t broadcast a duplicate message unless you ask it to. The blocking list will also not send a message to someone who has declined to receive your message.

    Although Ad Pods works by itself, it can also become mobile with an additional battery pack. Try sending off thousands of advertisements while off skiing or fishing. Wherever you go, wherever you are, you can be marketing your services and products using this product.

    Using Ad Pods puts you in a very unique position when prospects are phoning you to find out more about your offer. Most of the time you’ll be contacting them cold.

    Because this method of Bluetooth advertising is Opt-in advertising, it is permission based. This means that the customers receiving your adverts are not being spammed by you.

    This company’s vision is to be that company that sets the standards for the future legislation that will enforce and regulate this type of technology. At the present, a vast majority of the marketplace is not yet aware of the full scope of this new technology, or where it will go.

    Ad Pods Bluetooth Marketing System is poised in the edge of greatness. They have the right products and a clear vision of the future of this technology that is growing in leaps and bounds.

    This company is positioned with one of the easiest, simplest, most cost effective products in the marketplace. They want top class independent distributors to affiliate market their system with them and help them make the Bluetooth market regulated.

    It is a special moment in their evolution. This company knows they will grow because of their system and also because of their commitment to the customers. For more insight into their lucrative payment plans and more information about the affiliate program they offer, you can get all of the details at the company’s website.

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  • Bluetooth – wireless microdata – by
    By Bluetooth Advertising Pod on September 19th, 2009 | No Comments Comments

    The announcement by the Bluetooth SIG that they are embracing Wibree as an additional strand of the Bluetooth family of wireless specifications is a major step in its evolution. Wibree offers low power – as low as any other low power wireless contender, but it does it in a way that sets itself apart from them. Its unique feature is that it cohabits with a Bluetooth radio in a new generation of wireless chips. To reduce cost it uses the same radio circuitry that’s already there for Bluetooth and squeezes in a small, complementary protocol stack. These dual mode chips will cost at most a few cents more than today’s Bluetooth only chips. That means Wibree will quickly achieve a high penetration in mobile phones because it is riding on the back of an established technology. That means Wibree deployment will happen quickly and happen in volume. It also means that every Wibree enabled mobile phone becomes a ready built, wide area gateway capable of transferring data from a peripheral Wibree device to a remote network or service.

    Over the next few years that volume of deployment will provide the critical mass that product designers need to justify incorporating wireless connectivity into a new generation of products. Low cost, Wibree only chips will find their way into a whole new range of accessories, such as watches and lifestyle devices. Dual-mode Wibree + Bluetooth chips will give added functionality to the phones themselves, which will become usable for location specific data searching and remote control. Most importantly, Wibree opens up a raft of new opportunities for mobile network operators. As each Wibree equipped handset is a mobile gateway for Wibree devices, operators will be able to offer new services, such as health monitoring. Such services provide a route to new revenue streams, as well as being a powerful tool for operators to increase customer loyalty and reduce churn.

    Wibree’s advantage is that it is going to build upon the volumes of mobile phones. Unlike other low power standards it’s not starting from scratch, but will ride on an industry that already sells a billion devices every year. Wibree has the goal of enabling a multitude of products to connect to each and every one of these handsets. That adds up to a potential that is an order of magnitude greater than mobile phone sales. Wibree’s goal is not to ship mere millions, but tens of billions.

    Wibree applications – small scale, big opportunity

    Wibree is all about small data transfers. These are the applications that send small amounts of information occasionally. That might be a TV remote control, a glucose monitor, flight information at an airport or a room thermostat. All in all, each application may only transfer a few tens or hundreds of bytes of data each day. It’s what I’ve termed microdata. It’s not a new concept, but prior to Wibree nothing has had the architecture to make it simple or the critical mass to make it happen. Instead most wireless technologies have been bogged down in complexity by trying to be good at the difficult things, such as meshes or video streaming or concurrent audio and data. Wibree is all about doing the little things simply.

    Understanding the playing field

    There are advantages in arriving late, at least as far as a wireless technology is concerned. It means that it can see what its prospective environment looks like and thus be designed to cope with the increasingly noisy and congested spectrum at 2.4GHz. The Wibree specification makes sure that it can cope with interference with a simple frequency agile approach that doesn’t demand the precision clocks of Bluetooth. It uses advertising channels to ensure it’s not inadvertently jammed by Wi-Fi or other transmitters in the band – a low cost but efficient solution. To attain extended battery life, it implements a data transfer scheme that lets it rapidly wake up from deep sleep when it has something to say and then fall back asleep again. It’s a well thought through, pragmatic specification based on experience and thought. It covers its target market requirements at its inception, meaning it is unlikely that the specification will need to updated after a year, which helps provide robustness as well as keeping the cost of the technology low.

    At the interoperability level, the standard defines a number of basic profiles that concentrate on efficiently sending attributes or values between devices. These allow a Wibree device to send status information, such as ON or OFF, and values such as room temperature. They also allow simple transmission of information that needs to be displayed, such as text strings. Most of the time these transfers will be infrequent; sometimes they may be the starting point for another wireless technology to take over – such as setting up higher speed Bluetooth or Wi-Fi connections. It’s all part of Wibree’s job of providing the glue to hold our wireless day together.

    The long and short of it

    Don’t make the mistake of thinking that low power and long battery life mean that Wibree will be limited to short range applications. Wibree can transmit at powers up to 100mW. In mobile phones, where it shares the same transmitter and receiver with the Bluetooth chip it reside in, Wibree will typically transmit at around 2mW with a receive sensitivity of better than -86dBm. If the RF circuitry is well designed, that will give it an open field range in excess of 100 metres with very low battery consumption. Sensor applications that add a power amplifier ought to be able to exceed 1 km of open field range. While many Wibree applications will extend no further than the range of personal transactions within a room, there will be numerous applications that need to cover the house or office. The ability to deliver that range will help Wibree enable a very wide range of applications.

    What’s microdata all about?

    The best way to understand its versatility is to look at some applications that Wibree can enable. The first of these to come to market will almost certainly be phone-centric, not least because Wibree is being championed by Nokia and other phone vendors. These headline applications include sending caller information to your watch display and collecting data from health and lifestyle sensors. They’ll start to deliver the first stage of that promise of tens of billions of devices.

    An important part of the design of the Wibree standard has been in making it inexpensive to manufacture and integrate – potentially half the cost of Bluetooth for a stand-alone Wibree chip. That low cost opens up a whole raft of opportunities. It only needs a little thought to see how wide the potential from wireless microdata can be.

    Microdata means Location

    How many times have you gone somewhere and wanted some basic piece of information? It might be the time and gate for your flight, where the goat’s cheese is in the supermarket, or where to find your mummy at the British Museum. Some of these can be answered by search engines and a mobile data subscription. Wibree enables the concept of free local searches.

    The way it works is to install Wibree “servers” at each relevant location, with a simple information database in each. That database is typically going to be small and local as it only concerns itself with information about its search location. At the train station it will be the times and platforms of trains for that station and their destinations. In the supermarket it will be the aisle in which goods are located. At the museum it will be details of where the exhibits are on display.

    Each Wibree location server will broadcast its presence, and any Wibree device with a suitable search application can choose to show all of the servers within range. It’s never likely to be a big list, but it will be information relevant to where you are. Select the one you want, enter your query and back comes the result:

    The process doesn’t touch the mobile network, so there’s no charge. The phone only needs to accept minimal data and display downloaded text, so it’s fast. The database in the server is small and simple to structure as it only has limited, local information. Adding GPS for location based services to a handset adds $10 to the manufacturing cost. The incremental cost of adding Wibree will be around $0.10 – one hundredth of the cost of adding GPS. So the opportunity for location based searches and services is vastly more likely using Wibree, as its negligible additional cost means it will penetrate a far wider range of handsets.

    The design of the Wibree protocol stack means there’s no need for TCP/IP stacks, web browsers or anything else in the display device. It’s trivial for something as powerful as a mobile phone to run, but it also means that it’s easy to implement at very low cost. So it could be put onto your shopping trolley with nothing more complex than an 8-bit microprocessor and a display – all of which can be part of a single Wibree chip. It’s a good example of how Wibree makes interoperability and wireless functionality cheap.

    Microdata means Health – The Ubiquitous Gateway

    Caring for an ageing population with an increasing incidence of long-term, chronic health issues is a problem facing most countries. There is a clear perception that electronic monitoring of health is a key part of any solution. That’s been recognised within the industry with the formation of specialist groups such as the Bluetooth Medical Devices Group, the Continua Alliance and the IEEE 11073 standards group.

    Wibree is widely seen as a key enabler for these services. Where it scores over any other low power radio is in its unique ability to use the mobile phone as a gateway that can pass data from a personal medical device to a service provider.

    Some of the first Wibree devices being talked about are sports accessories, such as simple pedometers built into sports footwear. The technology will quickly migrate to personal health monitors, including weighing scales, blood pressure monitors and glucosimeters. These aren’t devices that need to send large amounts of data, but their usage model requires low power so that they can be small, battery powered and wearable.

    The prospect of offering health related services is an exciting prospect for network operators. It’s one of the reasons that the GSM Association is welcoming Wibree as an evolution of the existing Bluetooth standard. It’s not yet clear where the services will reside – with mobile networks, insurers, national healthcare services, gyms or private medical companies. What is clear is that Wibree provides a wireless implementation with the accessibility that will enable a large-scale deployment of eHealth devices.

    Microdata means Control

    The concept of Home Automation has been around for over sixty years, yet still has not taken off. There are many reasons for that, including proprietary systems that won’t work with each other, cost and the fact that most of them are too complicated to set up.

    With Wibree, things have the chance to change – particularly the problem of configuration. Every enabled mobile phone can be used to set up Wibree devices around the house. Like the example of local searching above, they don’t need special applications – they just display data sent from the host device and map button presses. It gives a simplicity of operation that means that Wibree can be used as a truly universal remote control. Any optional, additional complexity is handled in the device that is being controlled

    As Wibree appears in these devices, the scope for remote control of other devices will appear. Gateway devices will also open up the possibility of remote access. Whether a large number of people will ever want to control their heating or white goods remotely is open to debate, but Wibree will be sneaking into the infrastructure of household goods for other reasons. Increasing concerns about energy and resource usage will require smarter washing machines and dishwashers that can talk to each other about how and when they’re working. The driver is likely to be flexible tariffs and government legislation, rather than consumer demand for the automated home. The day is coming when your utility company will decide when you can do your washing.

    Ubiquitous microdata

    There are places Wibree won’t go. It won’t go into light bulbs, but it’s debatable if wireless ever will. It will go into things that can talk to or be monitored via mobile networks, so will almost certainly become the choice for most consumer medical monitoring and lifestyle devices. By the same token and because of the simplicity of making basic control and display devices it will probably dominate the home automation market. Where interoperability or promiscuity aren’t required then applications will stick with proprietary wireless chips, but even these will change if the production volumes of Wibree drive it to be cheaper. It won’t go into mesh networks, but by taking the consumer applications away mesh will probably remain a niche market. Wibree certainly won’t kill other standards like ZigBee, but it will kill many of their wider ambitions.

    Because of the volume it will achieve on the back of mobile phones, Wibree will become endemic. That means it is very well placed to be the wireless technology of choice to support any legislative initiative. Up until now, remote monitoring of devices has largely been ruled by the simple economics of justifying automation. The growing concerns about global warming and the need for better policing of domestic energy usage are already changing that equation. Governments with environmental targets to meet are mandating technology to provide more precise measurements of energy. Wireless Automated Meter Reading (AMR) is moving from trials to deployment after years of feasibility testing. It won’t be alone. Smart homes, smart transport, smart technology is becoming the mantra of the day, with wireless connectivity to ensure the timely arrival of data.

    Hundreds of millions of deployed Wibree devices and gateways in the form of mobile phones is hard to argue against as the obvious enabler for these initiatives. The virtuous circle of specification and volume will ensure that Wibree becomes the pre-eminent wireless standard. As most of those devices will depend on the Wibree link for their operation it’s also likely to become the most used wireless standard. And that usage will drive its cost down until it becomes inconceivable not to add it to a new product.

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  • Motorola MOTOROKR S9 Bluetooth Stereo Headphones
    By Bluetooth Advertising Pod on September 18th, 2009 | No Comments Comments

    Stay in tune and connected while strolling down the street with the Motorola Motorokr S9 active Bluetooth headphones. Combining ease of use with the latest Bluetooth wireless technology the phones are ideal for Bluetooth-enabled cell phone owners or for iPod owners with compatible adapters. The S9 phones are distinguished by a behind-the-head design that weighs just over an ounce providing the ultimate in comfort whether you’re working out or riding mass transit. The phones’ ultra-compact 0.51-inch ear buds meanwhile fit softly in the ear even during extended use–a must for long conversations or listening sessions. And users will love the innovative touch-sensitive controls on the sides of the headband. The touch controls let you easily adjust the volume skip or repeat tracks or answer a phone call while on the move. A mobile phone with the Bluetooth Stereo Profile (A2DP) or Bluetooth Adapter for iPod is required for stereo listening.

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